Targets in communication

Just like the great Zig Ziglar says: "you can not make it as a wandering generality, you have to become a meaningful specific". This has been a phrase that has guided me through life and when it comes to communications it still is just as valid.

Before starting any communication, verbal or nonverbal you have to know what outcome you desire. If I have to spend time with someone for anything, what do I want from them? is it a sales call and my target is a sell? is it a flirt and the target is emotional? is it some confrontation where I have to look as dangerous as I can to survive?

The outcome or target is something you have to know before you start the communication. say someone bumps into you and you turn around to yell "watch where you're walking!". what is your desired outcome? is it an apology? how far are you ready to take it?

The target you have set for the case will impact your body language and as we all know, your body language will have an effect on the overall communication. So next time you decide to go to someone to say hi, or pick up the phone to call a prospect know exactly what you want, you'll be surprised with the result.